HOT TOPIC: Males and Females Conduct Business Differently
How will this impact your presentation or meeting?
Whether it is in the design, preparation or delivery phase of
a presentation we need to consider some of the differences
between the genders.
Males and Females think, speak and decide differently
Gender Differences — Eye Contact
One area is in the concept of eye contact. Women are more
comfortable with eye contact and so will hold it for a longer
period of time than men.
On average males only hold eye contact for 3 seconds
compared to womenís 12 seconds.
So how could this be important? If
you are a male presenting to a mainly female audience, holding eye contact longer with
the female members of the audience will create "a bond" and enable the message to
be delivered to them personally.
In one-on-one meetings between a male who is delivering a message and a female
receiving it — the eye contact will be very important in delivering your message.
As a female presenting to a predominately male audience, move your eyes to
another person more often than you would with women. Donít have the audience
members feel uncomfortable like it is all focusing on them alone.
Gender Differences — Thinking Differently
Males tend to think of things as fitting into compartments; there is the business
compartment, the home compartment, the friends' compartment — just like in a filing cabinet.
Women on the other hand try very hard to find connections between thoughts,
even when there might not be any.
Have you ever as a male had a conversation on Monday morning with a female colleague
that you had no idea where the issue came from? It may have been a discussion you
were having on Friday afternoon that you thought was finished, and closed the file. The
female on the other hand may have tried all weekend to connect the components and
may not be able to understand why you canít see the same connections
Stay tuned for the next bulletin where we will discuss: How Males and Females
listen and decide differently.